Project - OAC -- Outdoor Against Cancer

Overview

The project included the design and development of a new, multilingual, responsive website for the organisation Outdoor Against Cancer. Content from the existing website was automatically migrated where possible through an export from WordPress, then restructured and reorganised to present information in a clearer and more targeted way. The new website includes both static sections (such as Home and About) and dynamic sections (such as News and Blog), as well as detailed information about training activities. An integrated online shop was implemented with a predefined set of products, including training cards and memberships, supported by online payments via Stripe.

As part of the website, two dedicated and highly specialised sections were implemented: an online video-based training platform available in five languages, and OAC-Training, an integrated further education course. The video-based training content is fully managed, hosted, and operated on IN2’s own cloud infrastructure and is organised by thematic topics. Participants can freely access and download videos for offline use, enabling training even in environments with limited or no internet connectivity. A dedicated area was also created for trainer education registration and access to training materials.

The further education course includes a complete digital application process and consists of four structured learning modules, each offering a rich mix of educational materials, including documents, presentations, videos, and interviews. Each module concludes with an online examination, and successful completion of the final module results in the issuance of a certificate. The course has been officially certified by the Bavarian Medical Association, which awards 60 credit points to participating physicians upon successful completion.

Content creation and updates were implemented through Tellit, a user user-friendly Content Hub as a headless CMS. Beyond managing website content, the Content Hub enables advanced media management, including tagging, search, and organisation of content. It also supports social media monitoring through custom hashtags and predefined searches on platforms such as Twitter and Instagram. This functionality allows the organisation to track social media engagement around events, curate content for marketing use (such as social walls and galleries), group posts using project-specific hashtags, and engage directly with influencers for lead generation.

In addition, the Content Hub was configured to aggregate RSS feeds (for example from blogs) and perform web-wide searches based on custom keywords. A comprehensive dashboard was set up to provide analytics on keywords, sources, and content formats, with metrics dynamically calculated both across the entire content hub and within specific areas of interest. The scope of work also included website operation, configuration, and hosting on our private cloud, along with the regular provision of monthly analytics reports covering key performance indicators such as page views and visitor locations.